While the crowds descend on downtown during South by Southwest, there’s a festival where you can enjoy Tejano and Latin rhythms for free while taking in the city’s awe-inspiring lakeside views and festive atmosphere.
Head to the courtyard of the Emma S. Barrientos Mexican American Cultural Center on March 16-17, where music kicks off at 6 p.m. with the Mexican American Experience festival. David Farias, who was the former leader of Tejano supergroup,
La Tropa F, headlines on Wednesday night. Other featured artists that evening include Austin Music Award Winners A-T Boyz, Yayo Castillo y Rumores and Tejano Highway 281.
On Thursday, Tejano music star A.J. Castillo wraps up the festival. Performances earlier that evening will include Tejano Idol contest winner Monica Saldivar, singer-songwriter and accordion player Lucky Joe and rising star Angel Gonzalez y Vimana. Festival-goers can park at Martin Middle School and catch a free shuttle to the show.
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