After breaking significant musical barriers this spring by launching a two-day conjunto music festival in downtown Austin, Rancho Alegre Radio continues its mission to make the roots music accessible to all audiences.
The nonprofit organization, which is dedicated to promoting and preserving Tejano and Conjunto music, has teamed up with Latin music promoters Austin Vida to launch a weekly Sunday music series at the One-2-One Bar on South Lamar Boulevard. On July 23, music lovers can check out Conjunto Puro Corazón, a San Antonio-based group featuring at least six accordionists. The tardeada (afternoon or early evening social) kicks off at 6 p.m.
“(The series is) a perfect fit for us and for fans of these pure Texas music genres,” said Rancho Alegre Radio’s Piper LeMoine. The nonprofit recently won a WeWork Creator Award, which honored innovators, entrepreneurs, nonprofit organizations and individuals creating inspiring work with an $18,000 grant. The award will allow the organization “to continue growing and advocating for this pure Texas music,” LeMoine said.
Cover for the Sunday tardeada show will be $5. To learn about upcoming Sunday performances, visit ranchoalegreradio.org.
The two-day festival, which kicks off May 5 and continues on May 7, marks the first time in recent memory that conjunto music is featured at the Stubb’s Waller Creek Amphitheater. The move could help bring conjunto music to a wider audience while giving the free family-friendly fest room to grow.
“It’s not an exaggeration to say that we’re breaking barriers by presenting this music at this venue,” Rancho Alegre Radio Executive Director Baldomero “Frank” Cuellar said in a news release. “It’s also the first time conjunto music has been presented on this scale in downtown Austin, and we’re looking forward to bringing our music and our culture to Stubb’s and sharing it with everyone who loves accordions, dancing and great Texas music.”
In 2012, Rancho Alegre Radio launched the fest at the Austin Moose Lodge in East Austin; it has featured a mix of veteran and emerging conjunto artists. This year’s festival features more than two dozen performers including Los Texas Wranglers, National Medal of Arts recipient Santiago Jimenez, Jr., Grammy award winners Los Texmaniacs, and legends such as Chano Cadena y Su Conjunto and Nick Villarreal.